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social media ftw mainePORTLAND, Maine - Mahoney Internet Marketing principal Carole Mahoney has been invited to speak at Portland's premier social media marketing conference, the Social Media FTW Fall Conference 2010. Scheduled for September 22, the event will take place at The Abromson Center on the University of Southern Maine campus in Portland. 

Created by Portland entrepreneurs, the conference provides social media education for small business owners, professional marketers and enterprise level executives. The day-long event offers hands-on help to those who are new to social networking, as well as higher level strategy sessions for people already involved in social marketing efforts.  

Carole will be leading a session focused on LinkedIn, one of the top social media venues online. She states, "I chose LinkedIn as my topic since it was the very first social networking site I joined. I respect their model, and think it brings real value to its members." 

Carole will share her expertise in building a compelling profile, connecting with prospects, customers, and vendors, establishing your reputation, and driving traffic to your website or blog. 

"I'm really excited and honored to be included with so many great social media marketers," says Carole. 

The conference features some 15 presenters, discussing topics ranging from blogging to branding, from internet marketing to measuring ROI (return on investment), from social media for non-profits to building online communities. While providing a rich and accessible learning opportunity for Maine, the event also attracts attention to Northern New England as a social networking hub. 

President and CEO of Portland-based Mahoney Internet Marketing, Carole is an expert in customer experience mapping and web analytics. She graduated Magna cum laude from Franklin Pierce University with a BS in Marketing and Business Management and is currently pursuing certification with the Web Analytics Association. 

For further information about the event, click here or contact Mahoney Internet Marketing at 207-523-3489.

Credentials

HubSpot Certification

Clickable Certification

Google Adwords Certification

Who Moved My Cheese- Spencer Johnson, MD

This short 90 page book was given to me by a friend after I related to her the story of my youngest son who had a complete meltdown any time he was faced with a change that he was unprepared for.  Despite my attempts to explain to him that this was just how life went sometimes- you re thrown lots of curveballs and have to do your best to work through them., he never seemed to be able to handle it well.

To summarize; Who Moved My Cheese? tells the story of two mice (Sniff and Scurry) and two "little people" (Hem and Haw) trapped in a maze. Cheese is a metaphor for whatever you want in your life. For the mice, it's cheese. For the "little people," it could be success, happiness, or financial security.

One day, the foursome finds cheese in Cheese Station C. Everyone likes the cheese and  returns day-after-day to eat it.  The little people become comfortable and plan that the cheese will always be there. The mice on the other hand, are always wearing their sneakers around their necks, ready to move on at a moments notice.

Then one  day, the cheese is gone.

The mice weren't completely surprised ,they noticed the supply had been dwindling. The little people however were astonished and frozen in fear.

Without giving it too much thought, the mice went looking for new cheese in the maze. They didn't try to hold on to a past that no longer existed.

The little people were different. They had come to view Cheese Station C as their home. They bragged about it. They felt it was theirs. They were outraged, shocked, scared, and befuddled when the cheese disappeared. In their comfort, they didn't notice the cheese supply had been dwindling, nor that it had become old and smelly. They had become complacent.

Hem and Haw felt the situation was unfair. It was their cheese, and now it was gone. Hem and Haw remained in Cheese Station C hoping the cheese would return and wondering where it had gone.

One day, Haw decided that waiting for the cheese to return wasn't working. (Definition of insanity, doing the same thing over and over and expecting a different result) He was getting weaker the longer he remained, and figured staying and starving can't be any better than moving on into the maze looking for new cheese. Haw was afraid of the unknown, that he wouldn't find new cheese, but he felt that he didn't really have a choice.

On his cheese-seeking quest, Haw started to learn a few things and recorded them on the wall of the maze in the hopes that his friend Hem would follow him and see his notes as encouragement.

Hem was hemmed in by his old ideas. He may have starved, the story never tells of his fate.

 

Turns out this little book caused quite a stir when it was initially published. Critics  said it was  basic common sense that any child could understand. Others said it was suggesting that all change is good and we are mindlessly conforming.

Now you might be wondering why I am including this in our newsletter about internet marketing. Ok, fair enough. Perhaps Haw's tips will help shed some  light.

  1. Change Happens. (it's inevitable)
  2. Anticipate Change. (for the reason, see #1)
  3. Monitor Change. (so you know how you are progressing)
  4. Adapt to Change Quickly. (so you don't starve)
  5. Change. (don't just talk about it!)
  6. Enjoy Change. (you might as well enjoy the ride!)
  7. Be read to change again and again. (see #1)