FOR IMMEDIATE RELEASE
Portland, Maine – September 1, 2011 – Mahoney Internet Marketing (MiM), a Certified Inbound Internet Marketing company, has expanded its client service capabilities with the addition of Cheri Gaudet to the position of Smarketing Manager.
Ms. Gaudet will join the rest of the MiM team to help businesses achieve measurable marketing results by bringing the focus back to customer experience through a sales and marketing alignment process called "smarketing." MiM’s three-step strategy, “Think, Do, Review,” helps clients overcome their unique marketing challenges with a customized internet marketing action plan, expert implementation and advanced closed loop web analytics reporting for conversion optimization.
“Cheri's position has been a long planned and anticipated stage of growth for the company. Not only can we now help more businesses, but we can help them with more than just marketing," said Carole Mahoney, Founder and President of MiM. “Smarketing as a concept is aligning the sales process of the business with marketing messaging and vice-versa. I have always believed that sales and marketing may have separate functions, but that they must work together effectively in a collaborative learning environment. We take it one step further to align both sales and marketing to the buying process of the customer through customer persona modes. With Cheri's experience and knowledge of not just psychology and metrics, but also sales and marketing process and practice - I could not imagine a better fit to help lead us in this exciting stage of growth for our company. She will also be a key factor in our expanded advanced analytics services with the acquisition of Performable by our software partner HubSpot."
Ms. Gaudet brings 12 years of business experience to MiM, including three years in business-to-business marketing and media relations. She previously worked for the Portland, Maine office of GovernanceMetrics International, a global corporate governance research firm, and Ram Trust Services, an investment firm also located in Portland. Ms. Gaudet studied Psychology at the University of Southern Maine and is currently pursuing Inbound Marketing Certification from Hubspot’s Inbound Marketing University and completing the Kurlan Sales Development Program.
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About Mahoney Internet Marketing
Founded and operated by Carole Mahoney, Mahoney Internet Marketing was established with one goal in mind: bring the focus back to customers and their experience while helping businesses achieve a measured return on investment in all their marketing efforts. Every business is unique, each with their own challenges and obstacles to overcome. Businesses in various industries, from small start-ups to established corporations have achieved measured success with their internet marketing. For more information, visit the Mahoney Internet Marketing website.