The Smarketing Blog: Sales, Marketing and the Customer Experience

How Can Conversion Optimization Help Your Business?

Recently, I heard a salesman say that his CEO is telling his sales team that they are going to have to work for 20% more business just to generate the same amount of revenue as last year. And he is most likely completely correct.

The question then becomes, where will your extra 20% of business come from? Can you afford to spend additional advertising dollars that do not give you the measurable impact you need to generate 20% more sales leads, 20% more requests for information, or 20% more sold online (or in your store)? How will you know that your hard work is giving you the 20% more you will need to be able to survive the winter ahead?

How does the Golden rule help you and your business? As Bryan Eisenberg of Future Now said recently in a webinar focused on conversion optimization, the Golden Rule is simply that the person with the gold, makes the rules. That has never been more true than in this tight economic atmosphere! Your customers are in control, creating a customer focused website will increase your online conversion rates, giving you that extra 20% you need to survive the tough economic times ahead.

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