Inbound Marketing and Gorgeous Women: What They Have in Common
So does inbound marketing have anything to do with gorgeous women?
You better believe it. I'll show you. Let's talk about marketing in general first.
You see a gorgeous girl at a party. You walk up to her and say, "I am very rich. Marry me." That's DIRECT MARKETING.
You are at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says, "He is very rich. Marry him." That's ADVERTISING.
You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day you called her and say, "Hi, I am very rich. Marry me." That's TELEMARKETING.
You are at a party and see a beautiful girl. You get up and straighten your tie, walk up to her and pour her a drink. You open the door for her, pick up her bag after she drops it, offer her a ride, and then say, 'By the way, I'm very rich. Will you marry me?' That's PUBLIC RELATIONS.
You are at a party and see a gorgeous girl. She walks up to you and says, "You are very rich." That's BRAND RECOGNITION.
You see a gorgeous girl at a party. You walk up to her and say, "I am very rich. Marry me." She gives you a nice hard slap on your face. That's CUSTOMER FEEDBACK.![]()
So what's inbound marketing?
You take a shower, shave and put on some clean clothes. You go to a party. Everyone in the room smells bad. A gorgeous girl walks up to you and gives you her number. That's INBOUND MARKETING.
Meet the Smarketing Angels
The inbound marketing and sales/marketing alignment experts at Mahoney Internet Marketing (who also happen to be gorgeous) will be at the Kurlan & Associates booth at the Hubspot User Group Summit this Friday. Stop by and meet the Smarketing Angels and our "Charlie" - Kurlan's Rick Roberge - to get the inside scoop on lining up your sales and marketing processes with each other and with your customers' buying behavior.
If you can't make it to HUGS, see Angel Carole Mahoney and Rick at Social Media FTW next week to learn how to use LinkedIn to win new business.
