Click on the puzzle to learn more about the 12 step sales and marketing alignment process.
Evaluation: Sales Assessments, Business Discovery, and Customer Uncovery
Strategy: Customer Persona Profiles, ROI & KPI Benchmarks, Goal Planning, Sales Prospecting
Funnel: Sales & Marketing Funnel Alignment to AIDAs
Click to learn more about the first 3 steps of sales and marketing integration, or smarketing.
Click to learn more about sales and marketing integration coaching and project management.
Closing: Closed Loop Analytics
Evangelists: Customer Retention & Referrals
Growth: Customer Lifetime Value
Click to learn more about sales and marketing performance metrics and closed loop analytics.
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