Evaluation typically includes*: Personel Assessments, Business Discovery, and Customer Uncovery
Strategy typically includes*: Customer Persona Profiles, ROI & KPI Benchmarks, Goal Planning, Market Research, Sales Prospecting
Smarketing Step 1: Why are sales assessments the first step of sales and marketing integration?
Smarketing Step 2: What does an integrated sales and marketing strategy accomplish?
Smarketing Step 3: How do you align your sales and marketing funnel to your target customer's buying process?
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