Internet Marketing is still marketing. The tactics have changed, but the principles of good marketing remain. Outbound marketing is expensive and ineffective (unless carefully planned, targeted and executed). Inbound marketing has a higher conversion rate and lower cost. So how do businesses harness that powerful concept and apply it to their current marketing plan?

In this presentation with the Maine Marketing Association, MiM President Carole Mahoney explains how a 5 step process will:

• Reduce your customer acquistion costs.
• Increase conversion rates from your current traffic.
• Increase the retention rate of your customers.
• Increase your customer lifetime value.
  

Before you dive into any internet marketing tactic (SEO, PPC, Social Media, etc), make sure you know exactly what your prospective customer expects and needs.