Popping out of the bottle
As business owners or employees, it is very easy to become wrapped up in the day to day functions of the job and business. The most pressing needs are the ones that receive immediate attention and priority. Without even noticing it, you develop your own lingo and catch phrases, and as a result you are looking out from inside of the bottle.
When you consider the dynamics of running a business, and the many hats you must wear, it was the a-ha moment that propeled us forward.
Whether it is a changing office environment, reports, or changes in your industry, it can be difficult, if not impossible, to communicate an experience to customers when you are burdened with the everyday pressures of running a business. The lack of real perspective clouds the picture, and that picture is the customer's experience with your business, product, or service.
Without empathy for your customers viewpoint, you are forced to relate to your customers in the way that you perceive, from inside the bottle. Your opinion and perspective becomes theirs, and your marketing messages become biased and do not match their experience, wants, or expectations.
Working with an unbiased and sensitive professional who approaches your business from your customer's perspective, you gain the insight necessary to build a persuasive system that delights your customer. You are speaking their language, addressing their concerns and questions, and ultimately improves your bottomline.